What Our USA Today Feature Means for Your League

USA Today recently featured Bene-Marc Youth Sports Insurance in a story about how back office workforces came back after the pandemic. In short, the article looked at how service businesses across the country rebuilt their teams as offices reopened. For our agency, that conversation hit close to home. We spent more than five decades building a customer first culture, and the pandemic put every piece of that culture to the test.

You can read the full USA Today feature here. View the USA Today article. Below, we share what the story meant for our team and a few lessons that league directors, camp organizers, and parents can take from it.

What the USA Today story covered

The piece tracked how everyday office activity, from in person meetings to staff visits, recovered after a long stretch of remote work. As a result, it gave readers a clear look at how service teams rebuilt their daily rhythm. The story noted that customer service still depends on real people answering real questions. For example, no chatbot can sit with a parent whose child was hurt at a tournament. In fact, that is one reason we still answer the phone with a real person at Bene-Marc Youth Sports Insurance.

Why the USA Today feature mattered to our team

For Lisa Hall and the team in Fort Worth, the USA Today story showed how small choices add up. We chose to keep our agents trained, our phone lines open, and our claims process simple. Moreover, we leaned on the values that have guided this family founded business for more than 50 years. In short, kindness, follow through, and clear communication. Those values do not show up on a balance sheet. Still, they show up in every quote and every claim.

Lessons from the USA Today coverage for league leaders

The USA Today article focused on offices, but the lessons translate to youth sports. As a result, league directors and camp organizers can use the same ideas to plan for the next season.

• Plan for the human side. Players, parents, and volunteers need clear updates. For example, share weather plans and registration changes early.
• Keep service personal. Answer the phone when a parent calls. Then follow up with an email so nothing slips.
• Review your safety net. A strong sports insurance policy protects your league, your coaches, and your families. As a result, one bad accident does not end your season.
• Train every season. Coaches and volunteers benefit from a short annual refresher. Moreover, training builds trust with parents.

What this means for your league or camp

Press coverage is nice, but the real win is what it confirms. Service still matters. Relationships still matter. Coverage still matters. For example, our agents helped many leagues restart play after the pandemic, and we did it without sending anyone through a complicated phone tree. If you want to plan for your next season with the same kind of support, our guide to sports event safety tips is a great place to start. You can also read our overview of why D and O insurance matters for school organizations if your group has a board of volunteers.

How Bene-Marc Youth Sports Insurance helps you next

USA Today gave us a moment in the spotlight, but the work continues every day at Bene-Marc Youth Sports Insurance. Of course, we keep showing up the same way for every client. Call us at 800-247-1734 or visit bene-marc.com to talk through your league, your camp, or your tournament. In short, we will walk through your goals, your venues, and your current coverage, then build a plan that fits.